Being a professional marketing and PR agency that specializes in automotive marketing, Craft-Bamboo Racing tailor made a new car launch with driving experience event for Jaguar in Hong Kong back in 2018. “The Art of Performance” event was held at Kai Tak Cruise Terminal apron, which was part of the famous 13/31 runways of Kai Tak International Airport.
Craft-Bamboo Racing unprecedented designed a gymkhana track for consumers to test drive a series of Jaguar model, which was the first time happened in Hong Kong. The 3-day event happened in 2 parts, first day was media test day at daytime, and a new Jaguar E-PACE launch event at night, 50+ media and over 300 guests watched the live car stunt show and viewed the new Jaguar E-PACE. The second part of event on the weekend was open to public. Team professional race driver Darryl O’Young designed the gymkhana track, and also hosted a driving clinic class on site to all participants before they experienced the track and Jaguar cars. Craft-Bamboo Racing also organized a group of professional driving instructors to instructed participants to drive the gymkhana track. The family friendly event was very successful with difference elements to take care everyone participated, a series of new Jaguar model displayed, photo booth, kids zone and racing simulators available at the indoor area, with food and beverage served on site as well.
The Art of Performance Hong Kong event set a new page for Hong Kong automotive, the creativity of event and customer engagement resulted a great feedback from Jaguar, who decided to bring the event concept to different countries after its successful in Hong Kong