In 2014 – 2018, Craft-Bamboo Racing partnered with Hong Kong beverage giant, Vitasoy. The VLT livery has become an iconic sight on the Asian GT grid after 5 years of consecutive sponsorship of Craft-Bamboo Racing. The partnership was driven by the ‘Race to Win!’ campaign, which encourage children to follow & achieve their dreams.
Craft-Bamboo Racing launched a variety of promotional campaigns & products over the years of partnership, including special drink packs, model car replicas & advertising billboards through Craft-Bamboo Racing’s advertising partner, POAD Media.
Craft-Bamboo Racing has also co-organized press conferences, mall exhibitions, street pop-up event and social media competitions with VLT to create exposure & reinforce brand messaging to the media & consumer. To engage the fans & guests, Craft-Bamboo Racing also hosted autograph sessions for fans during the Macau Grand Prix in addition to conducting pit-garage tours for VIP guests of our sponsors during the race weekend. As a result, it had become one of the most popular and iconic marketing campaign in Hong Kong’s motorsport spectrum.